In this episode, I sit down with international event expert Bex to unpack the five key reasons why every business should be running events, even if it feels overwhelming. We dive into the truth about connection, visibility, feedback, and the massive content opportunities events create. Whether you're service-based, product-based, or just dreaming of launching your first event, this episode is a behind-the-scenes look at why being in the room changes everything.   Bex has worked in every facet of events for over 2 decades. She has so much in depth knowledge after working across festivals, business events, expos, trade shows, pop up activations and more. She was recently described as the invisible hands weaving magic into the fabric of an event. Bex is now teaching what she has learnt over more than 20 years, in the form of in person masterclasses and an online course ready to launch later this year.   We talk about:💥 Showcasing your product/service in a real, tangible way💥 The power of people meeting you, the founder, in person💥 Getting live feedback that could shape your offers💥 Creating 6 months of content in a few days💥 And why in-person connection cuts through the noise like nothing else If you’re ready to elevate your brand, grow your trust, and stand out — events are your next move.   Connect with Bex Harris:   https://www.instagram.com/on.brand.events/ https://www.linkedin.com/in/bexharris/ https://www.onbrandevents.com.au/   Connect with Peta-Lea Brenda:   www.peta-leabrenda.com   Instagram: @petaleabrenda @thewomanempireproject   Join Bex myself and 3 other incredible women as we hold an event for women Friday evening 8/8.   All event details below: https://www.eventbrite.com.au/e/1420299125919?aff=oddtdtcreator https://bit.ly/4loNUxq    If you loved this episode, let us know by leaving a 5 star rating and review. This helps this podcast get in the ears of women worldwide.