You can follow the perfect diet. You can run the perfect training split.
But if your internal identity is still stuck in the average, your body will sabotage you every time.
In this episode, I dive into a powerful idea from Dr. Maxwell Maltz and Psycho-Cybernetics that changed how I coach high-performers:
Behaviour follows identity, not hard work.
I cover:
– Why you keep self-sabotaging progress
– Why “just being more disciplined” never works
– How to install the self-image of a lean, dominant, high-performance man
– The 3-phase Identity Upgrade Process I use with clients
This episode is your wake-up call to stop chasing results… and start becoming the man who naturally attracts them.
Ready to upgrade your identity and build an elite physique?
Work with me directly: