From a distance, the influencer lifestyle looks all glamorous and exciting. No one really talks about the hard work and the challenges the profession entails.
One subject, in particular, that is one of the least talked about is the finance and money management part of it all. Budding content creators struggle to figure out how to delegate resources, which equipment to invest in and how to diversify their revenue streams.
So on this episode, we have tried to address these questions with entrepreneur & macro influencer Nivedith G. Also known around the world as #MacroTraveller, he is a leading travel writer, entrepreneur, and content creator and is ranked as one of the top 10 travel influencers in India.
He has more than 3000 brand collaborations and numerous national and international awards to his credit!
In this episode, he talks about -
00:06:15 - Replicating your success across multiple platforms
00:12:00 - Barter vs Paid Collaborations
00:14:55 - Content Creation as a full-time career
00:21:00 - Diversifying your revenue streams
00:23:50 - Finance Mistakes to avoid as a creator
00:28:00 - Building your brand network
00:32:15 - How much should a creator charge a brand for a collaboration?
00:36:20 - Investing in building your own brand
00:40:00 - Having a team
00:41:45 - Investing in equipment
00:47:10 - Revenue slip across platforms
Tune in every week for interesting insights into the world of influencers and influencer marketing!
In case you have any questions you want to ask Nivedith, tweet them @nivedith, @_therahulsingh, @winklapp with the #thewinklpodcast
For any suggestions on how we can improve our podcast and make it a more valuable & enjoyable experience for you. Please write to the host - rahul@winkl.co!