The Wine Marketer’s Radar is a weekly series that curates marketing and business news from outside the wine industry, selected specifically for people working in wine brands, DTC, and trade. Each post highlights developments in technology, consumer behavior, retail strategy, media, and adjacent industries that are likely to influence how wine is bought, sold, and marketed. The goal is to help wine professionals stay informed about broader trends that may not show up in traditional wine media but are already shaping customer expectations and competitive landscapes.
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The Wine Marketer’s Radar is a weekly series that curates marketing and business news from outside the wine industry, selected specifically for people working in wine brands, DTC, and trade. Each post highlights developments in technology, consumer behavior, retail strategy, media, and adjacent industries that are likely to influence how wine is bought, sold, and marketed. The goal is to help wine professionals stay informed about broader trends that may not show up in traditional wine media but are already shaping customer expectations and competitive landscapes.
Why Gen Z Trusts AI, Boards Need Youth, and Brands Need Visibility
The Wine Marketers Radar
7 minutes 38 seconds
5 months ago
Why Gen Z Trusts AI, Boards Need Youth, and Brands Need Visibility
In this episode of The Wine Marketer’s Radar, we explore four key insights reshaping the future of wine marketing:
Intergenerational Leadership: Why younger voices at the table aren't just “nice to have”—they’re essential to innovation and resilience. Gen Z & ChatGPT: How the next generation is using AI as an operating system, and what that means for your brand strategy. Mental Availability: People don’t buy the best wine, they buy the wine they remember. We break down why consistent marketing matters more than perfection. Free Online Learning from Harvard: Why this small act of educational access is a big statement, and how wine professionals everywhere can benefit.
#WineMarketing #GenZMarketing #AIandGenZ #IntergenerationalLeadership #WineBusiness #BrandStrategy #MarketingTips #HarvardOnline #DigitalLearning #MentalAvailability #Commerce7 #WineDTC #ChatGPTGenZ #MarketingForWineries
The Wine Marketers Radar
The Wine Marketer’s Radar is a weekly series that curates marketing and business news from outside the wine industry, selected specifically for people working in wine brands, DTC, and trade. Each post highlights developments in technology, consumer behavior, retail strategy, media, and adjacent industries that are likely to influence how wine is bought, sold, and marketed. The goal is to help wine professionals stay informed about broader trends that may not show up in traditional wine media but are already shaping customer expectations and competitive landscapes.
