The Wine Marketer’s Radar is a weekly series that curates marketing and business news from outside the wine industry, selected specifically for people working in wine brands, DTC, and trade. Each post highlights developments in technology, consumer behavior, retail strategy, media, and adjacent industries that are likely to influence how wine is bought, sold, and marketed. The goal is to help wine professionals stay informed about broader trends that may not show up in traditional wine media but are already shaping customer expectations and competitive landscapes.
All content for The Wine Marketers Radar is the property of Polly Hammond and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Wine Marketer’s Radar is a weekly series that curates marketing and business news from outside the wine industry, selected specifically for people working in wine brands, DTC, and trade. Each post highlights developments in technology, consumer behavior, retail strategy, media, and adjacent industries that are likely to influence how wine is bought, sold, and marketed. The goal is to help wine professionals stay informed about broader trends that may not show up in traditional wine media but are already shaping customer expectations and competitive landscapes.
What do an abandoned cart movie trailer, TikTok travel inspo, and a robotic phone case that flips itself over when it hears “cheers” have in common?
The Wine Marketers Radar
6 minutes 15 seconds
7 months ago
What do an abandoned cart movie trailer, TikTok travel inspo, and a robotic phone case that flips itself over when it hears “cheers” have in common?
They all tell us something about how consumers are discovering, choosing, and experiencing in 2025.
This week’s Wine Marketer’s Radar covers: → AB InBev’s wild new AI-powered retargeting campaign — and what wine can learn from it → Why most winery content is missing the real opportunity in destination marketing → YouTube’s rise to media dominance — and how wine brands can actually use it → What personalization looks like now (hint: it’s not about tracking) → And yes, a shoutout to the Heineken Flipper, because sometimes marketing is just joyful
This isn’t wine industry news. It’s the news the wine industry should care about.
The Wine Marketers Radar
The Wine Marketer’s Radar is a weekly series that curates marketing and business news from outside the wine industry, selected specifically for people working in wine brands, DTC, and trade. Each post highlights developments in technology, consumer behavior, retail strategy, media, and adjacent industries that are likely to influence how wine is bought, sold, and marketed. The goal is to help wine professionals stay informed about broader trends that may not show up in traditional wine media but are already shaping customer expectations and competitive landscapes.
