The Wine Marketer’s Radar is a weekly series that curates marketing and business news from outside the wine industry, selected specifically for people working in wine brands, DTC, and trade. Each post highlights developments in technology, consumer behavior, retail strategy, media, and adjacent industries that are likely to influence how wine is bought, sold, and marketed. The goal is to help wine professionals stay informed about broader trends that may not show up in traditional wine media but are already shaping customer expectations and competitive landscapes.
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The Wine Marketer’s Radar is a weekly series that curates marketing and business news from outside the wine industry, selected specifically for people working in wine brands, DTC, and trade. Each post highlights developments in technology, consumer behavior, retail strategy, media, and adjacent industries that are likely to influence how wine is bought, sold, and marketed. The goal is to help wine professionals stay informed about broader trends that may not show up in traditional wine media but are already shaping customer expectations and competitive landscapes.
Third Places, Nostalgia Marketing, and Why Strategy Still Beats Tactics
The Wine Marketers Radar
10 minutes 8 seconds
3 months ago
Third Places, Nostalgia Marketing, and Why Strategy Still Beats Tactics
This week, we’re tackling three big questions:
What happens to wine marketing when economic uncertainty hits? New insights from Gartner suggest that shoppers are already behaving like we’re in a recession. We break down how wine brands can respond with empathy, transparency, and clear value — before trust is lost.
What if wineries stopped waiting for foot traffic… and drove it? Sephora’s “Delivered to Beauty” campaign literally sends a car to bring people in-store. Why? Because brick-and-mortar still matters, but it has to earn the trip. The wine world already has tasting rooms. Now we need to rethink how we get people to them.
✨ What Gen Z wants from luxury — and how wine can rise to meet it From JW Marriott’s story-first content to the broader shift toward “interestingness” as the new exclusivity, luxury is being redefined. The lesson? Stop defaulting to gold foil and start getting curious.
The Wine Marketer’s Radar is a weekly series from 5forests that connects big-picture marketing trends to wine brand strategy.
#WineMarketing #LuxuryWine #DTCStrategy #BrandTrust #TastingRooms #GenZ #WineBusiness #TheWineMarketersRadar #5forests #PollyHammond
The Wine Marketers Radar
The Wine Marketer’s Radar is a weekly series that curates marketing and business news from outside the wine industry, selected specifically for people working in wine brands, DTC, and trade. Each post highlights developments in technology, consumer behavior, retail strategy, media, and adjacent industries that are likely to influence how wine is bought, sold, and marketed. The goal is to help wine professionals stay informed about broader trends that may not show up in traditional wine media but are already shaping customer expectations and competitive landscapes.
