The Wine Marketer’s Radar is a weekly series that curates marketing and business news from outside the wine industry, selected specifically for people working in wine brands, DTC, and trade. Each post highlights developments in technology, consumer behavior, retail strategy, media, and adjacent industries that are likely to influence how wine is bought, sold, and marketed. The goal is to help wine professionals stay informed about broader trends that may not show up in traditional wine media but are already shaping customer expectations and competitive landscapes.
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The Wine Marketer’s Radar is a weekly series that curates marketing and business news from outside the wine industry, selected specifically for people working in wine brands, DTC, and trade. Each post highlights developments in technology, consumer behavior, retail strategy, media, and adjacent industries that are likely to influence how wine is bought, sold, and marketed. The goal is to help wine professionals stay informed about broader trends that may not show up in traditional wine media but are already shaping customer expectations and competitive landscapes.
Search is changing. Culture is misunderstood. Strategy is underrated. Social is overrated.
The Wine Marketers Radar
5 minutes 33 seconds
7 months ago
Search is changing. Culture is misunderstood. Strategy is underrated. Social is overrated.
In this episode, Polly Hammond looks at recent news about:
Why consumers expect relevance without asking (and what that means for your site, email, and product strategy)
The “culture” trap — and how brands like Diageo are using it to modernize without losing their core
New data showing marketers know strategy is undervalued… but keep treating social as the fix
And yes, the most overrated skill in marketing? It’s still social media.
Fast insights for wine marketers who think ahead.
The Wine Marketers Radar
The Wine Marketer’s Radar is a weekly series that curates marketing and business news from outside the wine industry, selected specifically for people working in wine brands, DTC, and trade. Each post highlights developments in technology, consumer behavior, retail strategy, media, and adjacent industries that are likely to influence how wine is bought, sold, and marketed. The goal is to help wine professionals stay informed about broader trends that may not show up in traditional wine media but are already shaping customer expectations and competitive landscapes.
