The Wine Marketer’s Radar is a weekly series that curates marketing and business news from outside the wine industry, selected specifically for people working in wine brands, DTC, and trade. Each post highlights developments in technology, consumer behavior, retail strategy, media, and adjacent industries that are likely to influence how wine is bought, sold, and marketed. The goal is to help wine professionals stay informed about broader trends that may not show up in traditional wine media but are already shaping customer expectations and competitive landscapes.
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The Wine Marketer’s Radar is a weekly series that curates marketing and business news from outside the wine industry, selected specifically for people working in wine brands, DTC, and trade. Each post highlights developments in technology, consumer behavior, retail strategy, media, and adjacent industries that are likely to influence how wine is bought, sold, and marketed. The goal is to help wine professionals stay informed about broader trends that may not show up in traditional wine media but are already shaping customer expectations and competitive landscapes.
Google’s ad monopoly, Meta’s might lose Insta, and the harsh truth about premiumization
The Wine Marketers Radar
5 minutes 53 seconds
6 months ago
Google’s ad monopoly, Meta’s might lose Insta, and the harsh truth about premiumization
Is premiumisation still a smart strategy — or just another name for inflation?
In this week’s Wine Marketer’s Radar, we explore the fine line between value and overpricing, plus two major antitrust cases that could change how wine brands advertise and connect with customers online.
What we cover:
The U.S. ruling against Google’s ad monopoly — and what a potential breakup could mean for small brands
Meta’s high-stakes trial over Instagram and WhatsApp — and why your reliance on Instagram deserves a re-think
Gareth Turner’s brilliant breakdown of premiumisation vs alienation — and why we’re seeing brand inflation, not differentiation
Also: a new guide from 5forests for wineries who are ready to connect marketing to business outcomes:
Download your copy of The Strategic Winery’s Guide to Modern Marketing (it’s free!).
The Wine Marketers Radar
The Wine Marketer’s Radar is a weekly series that curates marketing and business news from outside the wine industry, selected specifically for people working in wine brands, DTC, and trade. Each post highlights developments in technology, consumer behavior, retail strategy, media, and adjacent industries that are likely to influence how wine is bought, sold, and marketed. The goal is to help wine professionals stay informed about broader trends that may not show up in traditional wine media but are already shaping customer expectations and competitive landscapes.
