The Wine Marketer’s Radar is a weekly series that curates marketing and business news from outside the wine industry, selected specifically for people working in wine brands, DTC, and trade. Each post highlights developments in technology, consumer behavior, retail strategy, media, and adjacent industries that are likely to influence how wine is bought, sold, and marketed. The goal is to help wine professionals stay informed about broader trends that may not show up in traditional wine media but are already shaping customer expectations and competitive landscapes.
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The Wine Marketer’s Radar is a weekly series that curates marketing and business news from outside the wine industry, selected specifically for people working in wine brands, DTC, and trade. Each post highlights developments in technology, consumer behavior, retail strategy, media, and adjacent industries that are likely to influence how wine is bought, sold, and marketed. The goal is to help wine professionals stay informed about broader trends that may not show up in traditional wine media but are already shaping customer expectations and competitive landscapes.
Gen Z clichés. Coke cans with QR codes. Sydney Sweeney’s “great jeans.”
The Wine Marketers Radar
5 minutes 49 seconds
3 months ago
Gen Z clichés. Coke cans with QR codes. Sydney Sweeney’s “great jeans.”
At first glance, they have nothing in common. But together, they reveal what every wine brand needs to know about understanding consumers, treating marketing as a growth engine, and why not all attention is good attention.
In this week’s episode:
1️⃣ Why generational theory can help—or hurt—marketers trying to understand their audience
2️⃣ How Coca‑Cola is proving marketing drives growth—even as sales volumes dip
3️⃣ And what not to copy from American Eagle’s viral Sydney Sweeney campaign
#MarketingStrategy #WineBusiness #BrandStrategy #DigitalMarketing #MarketingTips #WineryMarketing #MarketingForSmallBusiness #MarketingTrends #WineTok #DirectToConsumer #MarketingInsights #ContentMarketing #SmallBusin...
The Wine Marketers Radar
The Wine Marketer’s Radar is a weekly series that curates marketing and business news from outside the wine industry, selected specifically for people working in wine brands, DTC, and trade. Each post highlights developments in technology, consumer behavior, retail strategy, media, and adjacent industries that are likely to influence how wine is bought, sold, and marketed. The goal is to help wine professionals stay informed about broader trends that may not show up in traditional wine media but are already shaping customer expectations and competitive landscapes.
