The Wine Marketer’s Radar is a weekly series that curates marketing and business news from outside the wine industry, selected specifically for people working in wine brands, DTC, and trade. Each post highlights developments in technology, consumer behavior, retail strategy, media, and adjacent industries that are likely to influence how wine is bought, sold, and marketed. The goal is to help wine professionals stay informed about broader trends that may not show up in traditional wine media but are already shaping customer expectations and competitive landscapes.
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The Wine Marketer’s Radar is a weekly series that curates marketing and business news from outside the wine industry, selected specifically for people working in wine brands, DTC, and trade. Each post highlights developments in technology, consumer behavior, retail strategy, media, and adjacent industries that are likely to influence how wine is bought, sold, and marketed. The goal is to help wine professionals stay informed about broader trends that may not show up in traditional wine media but are already shaping customer expectations and competitive landscapes.
Audiobooks, hot wings, and, yes, labubu. This week on the Radar.
The Wine Marketers Radar
9 minutes 35 seconds
2 months ago
Audiobooks, hot wings, and, yes, labubu. This week on the Radar.
No, I haven’t lost the plot—these are three of the most compelling, doable marketing moves wine brands should be learning from right now.
In this week’s Wine Marketer’s Radar, I break down:
Why Downy’s steamy Spotify campaign works harder than most wine ads
How Bulleit Whiskey is using food culture to stay relevant
And what 818 Tequila’s mini bottle strategy can teach us about Gen Z and “little treat” buying behavior
None of these require huge budgets. But all of them reframe how and where brands show up—something wine marketing desperately needs to rethink.
#WineMarketing #BrandStrategy #DTCWine #WineBusiness #CulturalMarketing #BookTok #InfluencerMarketing #BrandContent #ConsumerTrends
The Wine Marketers Radar
The Wine Marketer’s Radar is a weekly series that curates marketing and business news from outside the wine industry, selected specifically for people working in wine brands, DTC, and trade. Each post highlights developments in technology, consumer behavior, retail strategy, media, and adjacent industries that are likely to influence how wine is bought, sold, and marketed. The goal is to help wine professionals stay informed about broader trends that may not show up in traditional wine media but are already shaping customer expectations and competitive landscapes.
