The Wine Marketer’s Radar is a weekly series that curates marketing and business news from outside the wine industry, selected specifically for people working in wine brands, DTC, and trade. Each post highlights developments in technology, consumer behavior, retail strategy, media, and adjacent industries that are likely to influence how wine is bought, sold, and marketed. The goal is to help wine professionals stay informed about broader trends that may not show up in traditional wine media but are already shaping customer expectations and competitive landscapes.
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The Wine Marketer’s Radar is a weekly series that curates marketing and business news from outside the wine industry, selected specifically for people working in wine brands, DTC, and trade. Each post highlights developments in technology, consumer behavior, retail strategy, media, and adjacent industries that are likely to influence how wine is bought, sold, and marketed. The goal is to help wine professionals stay informed about broader trends that may not show up in traditional wine media but are already shaping customer expectations and competitive landscapes.
Accessibility risks, customer loyalty collapse, Gen Z discovery shifts, and Google's cookie chaos.
The Wine Marketers Radar
8 minutes 1 second
6 months ago
Accessibility risks, customer loyalty collapse, Gen Z discovery shifts, and Google's cookie chaos.
This week on The Wine Marketer’s Radar, we unpack why wine brands can’t afford to rely on shortcuts, old loyalty models, or rented audiences anymore.We're talking:
Accessibility shortcuts are under fire — and wineries are at risk. Loyalty is crashing as customers cut spending. Gen Z is rewriting brand discovery. Google’s cookie chaos demands first-party data now.
Need a hand with your winery marketing? Head over to 5forests.com.
The Wine Marketers Radar
The Wine Marketer’s Radar is a weekly series that curates marketing and business news from outside the wine industry, selected specifically for people working in wine brands, DTC, and trade. Each post highlights developments in technology, consumer behavior, retail strategy, media, and adjacent industries that are likely to influence how wine is bought, sold, and marketed. The goal is to help wine professionals stay informed about broader trends that may not show up in traditional wine media but are already shaping customer expectations and competitive landscapes.
