If you are a wine collector or investor, chances are you have a portfolio of wines worth thousands.
Traditionally, the only strategy for "monetising" a collection was to buy, hold, and then sell it down when the time was right to sell to maximise returns.
That is until Jera came along. Jera allows wine owners to borrow against the value of their wine portfolios, representing a huge step towards legitimising wine as a bona fide asset class.
In this episode, Callum interviews Lily Feng. co-founder of Jera Wine. A tech entrepreneur and Harvard MBA, Lily has over a decade of experience leading cross-region teams to develop, launch and operate digital products from conception to implementation.
Jera is part of Coterie Holdings, the world's leading holding company for fine wine business interests. Coterie Holdings are also the part-owners of WineFi.
Lily can be contacted at: lily@coterieholdings.com.
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