Want to be a small winery in the large wine world? This talk covers the business aspect of starting up, different models, choices that producers must make, vineyard economics and choices from business entities to marketing and labels. This is a side of wine that I haven't ever talked about before, and though it was for a casual audience, it covered some new territory that I would normally only talk about when consulting. There is so much more left to say on this topic, but this is a start. Let me know if you need help starting up!