The only thing worse than missing revenue goals is not knowing why. Your buyers have the answers. Ironically most organizations don't have the systems in place continuously get feedback from buyers about why they're winning and losing.
Clozd has conducted tens of thousands of buyer interviews, and on The Win Loss show, we'll show you the most common reasons B2B companies win and lose deals, and show you how you can leverage buyer intelligence to increase win rates, improve your sales strategy, strengthen your marketing messaging, build better products, and retain more customers.
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The only thing worse than missing revenue goals is not knowing why. Your buyers have the answers. Ironically most organizations don't have the systems in place continuously get feedback from buyers about why they're winning and losing.
Clozd has conducted tens of thousands of buyer interviews, and on The Win Loss show, we'll show you the most common reasons B2B companies win and lose deals, and show you how you can leverage buyer intelligence to increase win rates, improve your sales strategy, strengthen your marketing messaging, build better products, and retain more customers.
What should I ask buyers in a win-loss interview? | Win-Loss 101 Part 2
The Win-Loss Show
46 minutes 42 seconds
2 years ago
What should I ask buyers in a win-loss interview? | Win-Loss 101 Part 2
If you ask the wrong questions, or you ask the right questions in the wrong order, or you spend too much time on one topic, or you accidentally introduce bias into your buyer’s mind—you could end up with inaccurate feedback from your buyers, and damage the value of your win-loss program.
The Win-Loss Show
The only thing worse than missing revenue goals is not knowing why. Your buyers have the answers. Ironically most organizations don't have the systems in place continuously get feedback from buyers about why they're winning and losing.
Clozd has conducted tens of thousands of buyer interviews, and on The Win Loss show, we'll show you the most common reasons B2B companies win and lose deals, and show you how you can leverage buyer intelligence to increase win rates, improve your sales strategy, strengthen your marketing messaging, build better products, and retain more customers.
