The only thing worse than missing revenue goals is not knowing why. Your buyers have the answers. Ironically most organizations don't have the systems in place continuously get feedback from buyers about why they're winning and losing.
Clozd has conducted tens of thousands of buyer interviews, and on The Win Loss show, we'll show you the most common reasons B2B companies win and lose deals, and show you how you can leverage buyer intelligence to increase win rates, improve your sales strategy, strengthen your marketing messaging, build better products, and retain more customers.
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The only thing worse than missing revenue goals is not knowing why. Your buyers have the answers. Ironically most organizations don't have the systems in place continuously get feedback from buyers about why they're winning and losing.
Clozd has conducted tens of thousands of buyer interviews, and on The Win Loss show, we'll show you the most common reasons B2B companies win and lose deals, and show you how you can leverage buyer intelligence to increase win rates, improve your sales strategy, strengthen your marketing messaging, build better products, and retain more customers.
Kicking off your first win-loss analysis project | Win-Loss 101 part 1
The Win-Loss Show
42 minutes 31 seconds
2 years ago
Kicking off your first win-loss analysis project | Win-Loss 101 part 1
In business, nothing is more important than the perception of your buyers. It doesn’t matter how good your sales process, marketing messaging, customer experience, product, or service are… if your buyers perceive your sales process as being confusing, or your marketing messaging as annoying, or your product as inferior to your competition.
In order to build your strategy around your buyers’ perception, you need to be talking to them to better understand what they perceive your strengths, weaknesses, and what they think about you in relation to the competition. That’s where a strong win-loss analysis program comes into play.
The Win-Loss Show
The only thing worse than missing revenue goals is not knowing why. Your buyers have the answers. Ironically most organizations don't have the systems in place continuously get feedback from buyers about why they're winning and losing.
Clozd has conducted tens of thousands of buyer interviews, and on The Win Loss show, we'll show you the most common reasons B2B companies win and lose deals, and show you how you can leverage buyer intelligence to increase win rates, improve your sales strategy, strengthen your marketing messaging, build better products, and retain more customers.
