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The Win-Loss Show
Trenton Romph, Nate Bagley
25 episodes
6 months ago
The only thing worse than missing revenue goals is not knowing why. Your buyers have the answers. Ironically most organizations don't have the systems in place continuously get feedback from buyers about why they're winning and losing. Clozd has conducted tens of thousands of buyer interviews, and on The Win Loss show, we'll show you the most common reasons B2B companies win and lose deals, and show you how you can leverage buyer intelligence to increase win rates, improve your sales strategy, strengthen your marketing messaging, build better products, and retain more customers.
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Marketing
Business,
Management,
Entrepreneurship
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All content for The Win-Loss Show is the property of Trenton Romph, Nate Bagley and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The only thing worse than missing revenue goals is not knowing why. Your buyers have the answers. Ironically most organizations don't have the systems in place continuously get feedback from buyers about why they're winning and losing. Clozd has conducted tens of thousands of buyer interviews, and on The Win Loss show, we'll show you the most common reasons B2B companies win and lose deals, and show you how you can leverage buyer intelligence to increase win rates, improve your sales strategy, strengthen your marketing messaging, build better products, and retain more customers.
Show more...
Marketing
Business,
Management,
Entrepreneurship
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How to eliminate churn—a conversation with Kathy Hassett and Nancy White at Xactly
The Win-Loss Show
18 minutes 49 seconds
2 years ago
How to eliminate churn—a conversation with Kathy Hassett and Nancy White at Xactly
What happens when you take the same methodologies, skills, tools, and genuine desire to understand why you win and lose deals and apply them to understanding why you win and lose current business? Kathy Hassett and Nancy White did exactly that, and what they saw happen to their churn numbers was remarkable. In this episode, you’re going to hear them tell the story of how conducting retention interviews virtually eliminated churn, and how they did it.
The Win-Loss Show
The only thing worse than missing revenue goals is not knowing why. Your buyers have the answers. Ironically most organizations don't have the systems in place continuously get feedback from buyers about why they're winning and losing. Clozd has conducted tens of thousands of buyer interviews, and on The Win Loss show, we'll show you the most common reasons B2B companies win and lose deals, and show you how you can leverage buyer intelligence to increase win rates, improve your sales strategy, strengthen your marketing messaging, build better products, and retain more customers.