Building a Strong Brand with Michelle Lyons

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The Wild Folk

Aimée Coates

16 episodes

1 day ago

A conscious business podcast for those seeking a slower, simpler and more aligned way of working. 🕊

Marketing

Business

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All content for The Wild Folk is the property of Aimée Coates and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

A conscious business podcast for those seeking a slower, simpler and more aligned way of working. 🕊

Marketing

Business

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Building a Strong Brand with Michelle Lyons

The Wild Folk

46 minutes 55 seconds

4 years ago

Building a Strong Brand with Michelle Lyons

Full show notes are available on my website

Michelle is the founder of Point North Brand Co. From design to brand strategy, Michelle helps creative visionaries craft compelling brand stories that inspire, connect and delight their audiences.

We talk about:

Pivoting our business
Getting to know our target audience
Crafting a strong brand identity
Niche-ing down

Books mentioned in the episode:

'Brand Gap' - Marty Neumeie

'Zag' - Marty Neumeie

Connect with:
Michelle over on Instagram
Aimée over on Instagram