Brand Storytelling for Impact || How to Tell a Better Story

Brand storytelling is important for any business - after all, you're always telling a story, but you can always tell a better one. For any business, being able to clearly communicate impact is crucial for growth. But how do you build a compelling case that showcases your value in a way that resonates with potential customers, clients, or funders? That’s exactly what we’re diving into in this episode of The Wide Open Podcast with Emily Taylor, Principal of teenyBIG.

KEY TAKEAWAYS:

• Why storytelling is essential for business growth and how to communicate impact effectively.
• How to gather and use client insights to shape your messaging—even if you’re just starting out.
• The core elements of a strong story: Context, Approach, Action, Impact, and Opportunity.
• How to tell a compelling story even when you don’t have all the traditional elements.
• Actionable steps for creating your own Case for Support to strengthen your brand messaging.

If you struggle with making your value clear to potential customers or clients, applying the principles of a Case for Support can help. By listening to your audience, identifying key patterns, and structuring your messaging with impact, you can create a business narrative that resonates deeply and drives action.

Want to learn more? Emily is offering a free white paper on Telling Stories with Substance. Download it here!

FIND EMILY ONLINE:
TeenyBig Website
Connect with Emily on LinkedIn

See the full show notes...