Larisa Walega is the VP of Marketing of Ziebart International Corporation, where she is responsible for brand management and marketing strategic development, as well as implementation of all franchise development and consumer marketing initiatives designed to drive growth through the franchise network. Larisa leads an integrated in-house marketing team that provides leadership and support across the entire Ziebart customer journey.
Larisa holds a Bachelor’s degree from Adrian College, is a Certified Franchise Executive (CFE) and sits on the International Franchise Association’s (IFA) Women’s Franchise Committee and the Auto Care Associations’ Marketing and Communications Committee.
Ziebart is headquartered in Troy, MI and is the worldwide leader in appearance and protection services providing complete car care solutions with a worldwide network of over 400 licensed locations and 1,200 service centers in 34 countries.
CONNECT