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The Whitespark Local Update
Darren Shaw & Claire Carlile
9 episodes
1 day ago
The Whitespark Local Update is the go-to podcast for Local SEOs and Marketers who want to stay ahead of the curve in local search and the local visibility space. Join industry experts Claire Carlile and Darren Shaw for a lively, insightful roundup of their carefully curated selection of top “must-read” and “must-watch” links, including news, trends, and can't-miss resources.
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All content for The Whitespark Local Update is the property of Darren Shaw & Claire Carlile and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Whitespark Local Update is the go-to podcast for Local SEOs and Marketers who want to stay ahead of the curve in local search and the local visibility space. Join industry experts Claire Carlile and Darren Shaw for a lively, insightful roundup of their carefully curated selection of top “must-read” and “must-watch” links, including news, trends, and can't-miss resources.
Show more...
Marketing
Business
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Review Extortion, AI Content Audit Assistant & a Pair of Shorts | E8 The Whitespark Local Update
The Whitespark Local Update
18 minutes
2 weeks ago
Review Extortion, AI Content Audit Assistant & a Pair of Shorts | E8 The Whitespark Local Update

Another week, another Local Update. But before we dive into today’s show notes, a quick announcement: next week’s episode will be recorded in person at BrightonSEO!

Claire and Darren have a busy few weeks ahead. Here are the upcoming events they’ll be speaking at and answering your local search questions:


⭐ Claire Carlile

  • Women in Tech SEO – All Things Local SEO AMA
    📅 October 29th | ⏰ 11 AM EST | 💬 WTS Slack
  • Sterling Sky Reddit AMA
    🔗 r/localsearch — coming soon!


⭐ Darren Shaw

  • Sterling Sky Reddit AMA
    📅 November 3rd | 🔗 r/localsearch
  • Emcee at LocalU Global 2026
    🎤 January 28, 2026 | 🌐 All-day virtual event
    💸 Tickets only $99 until the agenda drops
    🔗 Get tickets here: https://localu.org/virtual-2026


Alright, now let’s get into this week’s episode. Here’s what we cover 👇

📝 Google Local Results Without Call Button - Web Guide Or Bug? (Search Engine Roundtable)

📝 Can Your Business Be on Google? A Guide to GBP Eligibility by Business Type (Miriam Ellis)

📝 How To: Build A Content Audit Assistant With ScreamingFrog and AI (Ian Lurie)

📝 New: Google Business Profile Report Negative Review Extortion Scams (Search Engine Roundtable)

📝 A sudden spike in organic search traffic in GA4, but Search Console shows nothing (Dana DiTomaso)

📝 AI Citations, User Locations, & Query Context (Yext)

The Whitespark Local Update
The Whitespark Local Update is the go-to podcast for Local SEOs and Marketers who want to stay ahead of the curve in local search and the local visibility space. Join industry experts Claire Carlile and Darren Shaw for a lively, insightful roundup of their carefully curated selection of top “must-read” and “must-watch” links, including news, trends, and can't-miss resources.