In this episode, I’m joined by the radiant and powerful Lilly of @MysticPrimrose, an influencer, serial entrepreneur, and modern-day witch whose online presence has grown to over 2.5 million followers since 2022. Lilly shares how she began her path with witchcraft and built a wildly inspiring brand rooted in magic, manifestation, and visual spellwork. Together, we dive into her personal candle magick rituals, how she protects her energy in such a visible role, and what it really takes to teach witchcraft on platforms like Instagram. We also explore -  Lilly’s candle magick process and favourite spell ingredients Whether she works with deities, spirits, or self-sourced power Her approach to boundaries, backlash, and privacy in the online space Going viral, spiritual plagiarism, and teaching responsibly Her thoughts on gatekeeping and what she keeps sacred The spell that changed everything Magical routines and rituals that keep her grounded Rapid Fire Witchy Qs — from herbs to hexes! Whether you’re a seasoned witch or just starting your craft, this episode is a spell in itself — full of insights, honesty, and magic.