The French word for a wise person is "sage", with its roots in the Latin "sapius" or "sapere , which means "to taste." In the French worldview, a wise man is one who is exposed to the flavours of the world, and has experienced various flavors and tastes. To eat is to learn about the world, and there is arguably no other culture that stands by this maxim more than the French. On this episode, Julien and Raizza of The Bow Tie Duck (bowtieduck.com) discuss the potential of Filipino produce and food, and how it could be harnessed to be at par with European specialty products. We learn about protected geographical indications (IGP) and appellation d'origine contrôlé (AOC) and its impacts on quality, authenticity, and sustainability. By learning from the French experience,  we explore the intersections of geography and flavour, and probe into how Filipino food can follow the footsteps of French cuisine and culinary culture. The formula is easy: time, effort, tradition, attention, and pride equals world-class quality. Food is art. Food is togetherness. Food is nature. Food is humanity.