What if your favorite whiskey… wasn’t actually your favorite? In this “Voices of the Industry” episode of Whiskey Rocks, we sit down with Bobby DeMars, founder of Blind Barrels, the underground whiskey subscription that’s flipping the script on how we taste, discover, and love American whiskey.

Bobby shares the story behind launching Blind Barrels, why blind tasting reveals more than any label ever could, and how they’re giving underdog distilleries the spotlight they deserve. Whether you’re a whiskey collector, a casual sipper, or just chasing that next hidden gem, this conversation will change how you think about what’s in your glass.

We talk about:

•Why blind tastings strip away bias and elevate flavor

•How Blind Barrels is building a community of curious drinkers

•What most people get wrong when “rating” whiskey

•Bobby’s biggest surprises (and failures) from blind tasting

•The indie rock spirit of craft distilling

💥 Spoiler alert: Your “top shelf” may not be your best sip.

Want to test your palate? Explore the whiskey world without the hype at blindbarrels.com.

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