Energy efficiency saves consumers money, and we need deep cuts in home energy use to reach our world’s net-zero goals. How can we get more homeowners to invest in it? That’s the question that drives Lauren Salz. She’s CEO and co-founder of Sealed, an energy and financial technology company that helps homeowners finance home improvements that save on energy costs and emissions too. Lauren tells us about what makes homeowners invest in energy efficiency(hint: it’s often not about money, and definitely not about climate!) and about how she and her co-founder have built Sealed to fit those motivations. She also walks through how she transitioned from consulting to starting a company and shares stories from her days as a surprisingly well-paid street musician in London.