Nir Bashan is as a keynote speaker and best selling author that speaks about creativity, innovation and problem solving at work. Rick Rubin describes creativity as closer to magic than science. So how do you harness that elusive magic? Is creativity just child's play or is it a vital tool for innovators in any field. Whether you're an accountant crunching numbers or a video editor crafting stories, unlocking your creative potential can transform your work and spark groundbreaking innovation.Expect to learn three bulletproof protocols to wield creativity in your career, the greatest examples of innovation in the modern world, the industries falling behind on creativity, what destroys creativity, and much more...0:00 Why You’re Not Creative10:51 Protocol: Use Positive Language14:15 Protocol: Practice Empathy & Patience16:15 Protocol: Think at a Global Level19:26 How Creativity Saved Coral Reefs23:32 Why Not Knowing Boosts Creativity26:33 How Creativity Created Jobs for the Disabled31:41 Why Multitasking Kills Creativity34:20 Aviation’s Innovation Gap39:25 Why Nir Cares About Creativity & InnovationNir's Website: https://www.nirbashan.com/Get in touch in the comments below or head to:Instagram: https://www.instagram.com/thewetslap/Email: thewetslap@gmail.com