Craig DeWitt, Founder of Skyfire, reveals how agentic commerce is transforming online shopping and why traditional fraud detection systems are blocking billions in valid revenue. The data shows web traffic to major publications has dropped 70% in 6 months as consumers shift to AI-powered shopping interfaces, yet most merchants can't tell the difference between legitimate agent transactions and fraud attempts.

The current agentic commerce experience is clunky - users still manually input credit cards and navigate through traditional checkout flows. But that's about to change dramatically. Craig explains how Skyfire's identity and payments platform solves the core problems: bot managers blocking agent access, IP switching between browsing and payment that triggers fraud alerts, and the lack of PCI-compliant ways for agents to handle credit cards.

The solution involves Know Your Agent (KYA) tokens that provide verified identity information throughout the purchase journey, plus partnerships with card networks like Visa Intelligent Commerce for secure single-use cards. This creates a seamless flow where agents can browse with proper credentials, select products through APIs rather than web scraping, and complete purchases with verified payment methods.

The implications extend far beyond ecommerce. As search functionality moves from Google to chat interfaces, purchase intent follows. Craig predicts we're moving toward ambient shopping where AI understands your preferences and proactively makes purchases - democratizing the personal shopper experience that only wealthy people currently enjoy.

For fraud professionals, this represents both massive opportunity and risk. The current spit-and-glue approach creates false positives that block legitimate high-value transactions. Organizations need to start monitoring bot traffic patterns, partnering with their SEO teams to understand changing web analytics, and preparing for a world where traditional fraud signals become obsolete.

Key topics covered:

[00:00] Intro

[01:23] Agentic commerce traffic poll results

[03:50] What is agentic commerce exactly

[04:50] Why Craig built Skyfire payment platform

[05:42] Bot protection blocks agentic transactions

[06:37] IP switching triggers fraud alerts

[08:30] Current agentic checkout friction problems

[10:24] Know your agent identity solution

[13:51] API checkout beats website scraping

[16:19] Agentic traffic monitoring strategies

[17:39] Website traffic drops 70 percent

[19:21] Credit card access breakthrough coming

[22:21] Identifying missed revenue from blocks

[24:58] Adoption outpaces smartphone and internet

[27:00] Investment surge in agentic shopping

[29:34] Start with bot traffic analysis

[32:43] Ambient shopping replaces manual browsing

[35:36] Regional patterns in agentic traffic

[40:47] Next generation agent capabilities

[43:33] Two factor authentication for agents

[44:38] Contact Craig at Skyfire

Connect with Craig DeWitt on Twitter @cryptocowboy or reach out via email for more insights on agentic commerce strategies.

Subscribe for more fraud prevention insights and ecommerce trends that impact your bottom line.