AI shopping agents are quietly infiltrating ecommerce sites, creating a perfect storm for fraud teams. Jordan Brannon, President of Coalition Technologies, reveals how AI bots are already making purchases while appearing completely human - using real devices and browsers that bypass traditional fraud detection.

The challenge is massive. These AI agents look identical to legitimate customers in fraud systems, but companies like OpenAI are actively obfuscating their bot traffic to circumvent security measures. Meanwhile, organic web traffic is plummeting while AI-driven traffic spikes across the internet.

Key topics covered:

[00:00] Intro

[04:02] Jordan's drop shipping origin story

[05:43] Early spam flags and rejections

[09:57] AI agents creating diagnostic moments

[12:04] Fraud tech blocking AI purchases

[14:50] Shadow bots circumventing perimeter defenses

[18:52] Testing AI agents on websites

[23:18] Zero party data before Black Friday

[25:20] Social commerce fraud fingerprints

[26:34] ADA lawsuits spiking in New York

[29:28] Social platform filtering through Shopify

[32:02] Connected fitness delivery challenges

[35:35] Azure maps preventing mis deliveries

[38:43] AI browsing behaviors for holidays

[39:37] Marketing teams flying blind on fraud

[41:56] Coalition Technologies contact details

Jordan shares real examples from clients dealing with bot-driven product drops, social commerce fraud patterns, and the accessibility compliance issues creating new vulnerabilities. He also breaks down practical solutions including zero-party data collection, address validation APIs, and cross-team collaboration strategies.

With Black Friday approaching, brands face a critical decision: block potentially legitimate AI purchases or risk fraudulent activity. The conversation covers everything from TikTok commerce fingerprinting challenges to delivery logistics fraud prevention.

This episode provides actionable insights for fraud professionals navigating the intersection of AI technology and ecommerce security. Learn how to prepare your systems, test your own site with AI agents, and collaborate with marketing teams to identify fraudulent traffic by channel.

Connect with Jordan Brannon at jordan@coalitiontechnologies.com or find Coalition Technologies by searching "SEO company" - they typically rank #1.

Subscribe for weekly fraud prevention insights and join our community of ecommerce security professionals tackling the industry's biggest challenges.