This episode of Fraudcast centers on the theme of “making yourself heard” within ecommerce fraud and risk teams, featuring special guest Brian Davis, ecommerce fraud and risk legend.
Brian draws from his vast experience building fraud teams and processes across different business models to share a practical framework he calls “Know Your Stuff, Know Your Audience, Know Your Message.” The discussion emphasizes how fraud professionals can better communicate their insights and needs—whether addressing their own teams or presenting cases to executive leadership—by tailoring their messaging, using data-driven storytelling, and understanding the internal goals and priorities of other stakeholders.
Co-hosts Gena Rivera and Vito Petruzzelli guide an energetic, collaborative conversation, encouraging audience participation from industry peers like Shelley and Justin. Real-world scenarios come up—like handling internal roadblocks, making the business case for preventative controls, and ensuring that positive fraud outcomes don’t go invisible. The group exchanges strategies on framing impact in terms of ROI, customer experience metrics, and how to keep a record of “wins” for ongoing influence. Timely topics, like the confusion and opportunity around new compliance requirements such as VAMP, provide avenues to discuss starting proactive conversations with internal partners and breaking down organizational silos.
Overall, the episode balances expert insights with relatable stories from the field, offering both high-level frameworks and granular tactics for fraud and risk professionals looking to build stronger internal relationships, navigate company politics, and drive meaningful change in their organizations.
Chapters:
00:00 E-commerce Fraud Networking Session
05:29 Cross-Functional Team Contextualisation
08:09 Understand Your Responsibilities and Audience
10:12 Building a Personal Fraud Typology
15:47 Collaborating with Product Teams
16:46 Distinguishing Signal in User Data
23:11 Fraud Detection and Resolution Metrics
27:13 Understanding Company Decision Dynamics
28:35 Evolving Solutions and Persistent Dialogue
34:24 Invisibility's Cost in Business Management
36:29 Document Wins to Track Success
40:13 Curiosity: Fraudster's Hidden Sales Edge
44:24 Navigating Vendor Conversations on Regulations
45:42 Continued Conversations Online