Jesse Martin-Alexander from Kasada reveals how sophisticated bot networks are preparing for Black Friday by creating fake accounts and exploiting pricing errors right now. These aren't your typical nuisance bots - they're organized operations that can devastate your holiday sales and customer experience.

The conversation covers the real cost of bot attacks beyond just stolen inventory, including how over-aggressive bot protection can accidentally block legitimate customers, creating invisible revenue losses. Jesse explains why the traditional approach of making humans prove they're human through endless CAPTCHAs is failing, especially as AI agents begin to reshape e-commerce.

Looking ahead to 2025, AI-powered shopping agents will create new fraud vectors while simultaneously offering legitimate commerce opportunities. The challenge lies in distinguishing between helpful AI agents and malicious bots masquerading as legitimate traffic.

Key topics covered:

[00:00] Intro

[02:48] Jesse introduces bot protection strategies

[04:41] How bots exploit pricing errors

[06:06] Black Friday bot preparation timeline

[08:02] Zero dollar checkout vulnerabilities exposed

[10:01] Why blocking bots reduces revenue

[12:21] Total cost of bot attacks

[14:29] Breaking organizational silos effectively

[18:34] AI agent commerce emergence explained

[22:04] Fraud risks with AI agents

[25:34] Peak season agent traffic predictions

[28:17] Preparing for AI commerce unknowns

[31:47] Agent identity verification challenges

[36:39] When blocking creates false positives

[41:00] Detecting perimeter security overcorrection

[43:26] Risk exposure in changing landscapes

Connect with Jesse Martin-Alexander on LinkedIn and learn more about Kasada's bot protection solutions.

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