The Wedding Sassholes may have wrapped, but your go-to gal for no-fluff wedding advice isn’t going anywhere! In this quick update, Shannon shares what’s next and how you can keep getting the help you need—sass included.Meet The Venue Helpline Podcast: your new spot for straight talk, practical solutions, and expert tips to make venue life (and vendor life!) easier. We’re answering real questions from wedding pros like you, so think of it as your personal lifeline for all things venue-related.Here’s how to get involved:

Today’s episode is fittingly called 'Know When to Fold 'Em,' because sometimes the hardest—and smartest—thing to do is know when to wrap up something good. We’re going to take a walk down memory lane, share some favorite moments, and leave you with our sassiest wisdom on knowing when to step away. So, grab a drink, settle in, and let’s do this one last time! We talk about - > Our favorite episodes> Funniest moments> Knowing when to step away> How we came to the decision to end the show> Upcoming projects> How to stay in touch with us> Huge thank you to Cliff our show producer for always making us sounding great and always being so encouraging to keep going :) Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! Spoiler alert ;) - here’s the list… * Write the podcast a review on your favorite platform * Go back and re-listen to your favorite episode * Follow us on our socials on Instagram @theshannonexperience and @Sweetmissvs - if you’re a venue @venuehelpdesk From the bottom of our hearts, thank you for joining us on this journey. Now, Go make epic shit happen!For BTS between episodes: follow us on Instagram: @theweddingsassholes (http://www.instagram.com/theweddingsassholes)Rate, Review, Follow and Share this episode with a friend! Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/ (https://solrisellc.com/)Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com (mailto:TheWeddingSass@gmail.com) 

This week’s topic is Crafting Killer Content and in this episode, we are diving into how to build buzz for your wedding biz with Anna Coats.We talk about - > the vendor struggle of capturing content on wedding day > how hiring a content creator can help you capture behind the scenes> key moments behind the scene that should always be captured> how to prep for a content photoshoot> how to grab the best footage for your content> tips and tricks of making your content feel authentic and not staged> how to use your behind the scenes footage> mistakes vendors should avoid making in content creationListen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! Spoiler alert ;) - here’s the list… * Build a strategy for your content creation and a follow up* Look at your upcoming events over the next 3 months to plan which ones you want captured* Go get your DIY starter kit* Stop caring what other people think, go be your authentic selfTo get in touch with Anna Coats:IG: @behind_thevows , @marrymetampabayTikTok: @behind_thevows , @thelifeofaweddingbloggerwebsite: https://marrymetampabay.com/Tune in every Tuesday morning for NEW episodes, dropping at 7AM. For BTS between episodes: follow us on Instagram: @theweddingsassholes (http://www.instagram.com/theweddingsassholes)Rate, Review, Follow and Share this episode with a friend! Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/ (https://solrisellc.com/)Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com (mailto:TheWeddingSass@gmail.com) 

This week’s topic is Effective Upselling and Cross-selling for Wedding Pros. In this episode, Shannon dives into a topic that can make or break your bottom line. From creative packages to add-ons that couples can't resist, she will explore the techniques to boost your revenue for your wedding business.  We talk about - > Suggestive selling> Focusing on adding personalized upgrades> Adding to the client experience> Cross-selling> Good, better, best > Checklist packagesListen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! Spoiler alert ;) - here’s the list… * Make a list of what items should go into the initial packages and which items should I suggest later * Review your data - look at current contracts and final spend and see how much upselling / cross-selling you/re doing now * Make a plan, work the plan - this doesn’t happen on it’s own Tune in every Tuesday morning for NEW episodes, dropping at 7AM. For BTS between episodes: follow us on Instagram: @theweddingsassholes (http://www.instagram.com/theweddingsassholes)Rate, Review, Follow and Share this episode with a friend! Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/ (https://solrisellc.com/)Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com (mailto:TheWeddingSass@gmail.com) 

This week’s topic is "Get great reviews for your wedding business" and in this episode, we are diving into for your wedding business.  We talk about - > Why reviews matter> What are clients looking for in your reviews> How to set the stage before the big day> Asking for the review directly after the event > The follow up to getting a review> Sharing testimonials on your platforms> Thank you giftsListen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! Spoiler alert ;) - here’s the list… * Go look at your reviews and respond back up to 2 years * Template out your emails with the links, no more than 4* Think about what you can bribe them with Tune in every Tuesday morning for NEW episodes, dropping at 7AM. For BTS between episodes: follow us on Instagram: @theweddingsassholes (http://www.instagram.com/theweddingsassholes)Rate, Review, Follow and Share this episode with a friend! Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/ (https://solrisellc.com/)Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com (mailto:TheWeddingSass@gmail.com) 

This week’s topic is “Speaking Engagements: Are they the right fit for your wedding brand" and in this episode we are sitting down with Meghan Ely renowned speaker and PR expert in the wedding industry to discuss considering leveraging speaking opportunities to elevate your brand, connect with potential clients, and establish yourself as a leader in the wedding industryWe talk about - > Key benefits of participating in speaking engagements for wedding professionals> How to determine if speaking engagements are the right fit for your wedding business brand> Different types of speaking events wedding professionals should look for> The time commitment it takes to craft a great presentation, from topic, outlining, designing slide decks and practice > How to measure the success and ROI of speaking engagements> Advice on how to build confidence when first starting out on the speaker market> Resources and/or training programs for improving public speaking skillsListen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! Spoiler alert ;) - here’s the list… * If you want to dip your toes into the public speaking world, go find a place that "doesn't matter" and try it out.* Reach out to your local associations, online webinars, and events that are hosting a panel that might need a panelist.* Make your ROI list before agreeing to take on a speaking gig. Does the opportunity align with your goals and can you track the ROI?Want to connect with Meghan Ely:website:https: www.ofdconsulting.com (https://www.google.com/url?q=http%3A%2F%2Fwww.ofdconsulting.com&sa=D&ust=1722114060000000&usg=AOvVaw1jrkhOQem_V31aqK_QvWkH)Instagram : https://www.instagram.com/ofdconsulting (https://www.google.com/url?q=https%3A%2F%2Fwww.instagram.com%2Fofdconsulting&sa=D&ust=1722114060000000&usg=AOvVaw0F1Ts_FRvRcYOZykaEfIjK)Facebook: https://www.facebook.com/ofdconsulting (https://www.google.com/url?q=https%3A%2F%2Fwww.facebook.com%2Fofdconsulting&sa=D&ust=1722114060000000&usg=AOvVaw25ZHsofEnZFHwZxFbgRTlM)Tune in every Tuesday morning for NEW episodes, dropping at 7AM. For BTS between episodes: follow us on Instagram: @theweddingsassholes (http://www.instagram.com/theweddingsassholes)Rate, Review, Follow and Share this episode with a friend! Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at

This week’s topic is Why every wedding small business needs an attorney. In this episode we are sitting down with Leah Weinberg, recovering wedding planner and the co-founder of Oduberg Law, LLPWe talk about - > Why it's essential for every wedding small business to have an attorney that they've already vetted> The benefits of hiring an attorney that is knowledgeable of the wedding industry> Most common legal issues seen in the wedding industry> The importance of having your contract approved by an attorney> Steps in hiring an attorney that suits your wedding business needs> Red flags to watch out for when seeking legal counsel Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! Spoiler alert ;) - here’s the list… * Jump ahead of the storm and start reaching out to an attorney today, build that relationship NOW.* When looking at your budget for the next year in November, make legal counsel a line item.* Go through your contract line by line to fully understand and define it, so when your client has questions you can have an educated answer. * If you get a client dispute email, talk to your attorney before responding to make sure you review the facts and contract. No apologizing, offers, or accepting anything before your attorney approves. Get in touch with Leah Weinberg and her team at:website: oduberg.comInstagram: @ theleahweinberg AND @oduberglawTune in every Tuesday morning for NEW episodes, dropping at 7AM. For BTS between episodes: follow us on Instagram: @theweddingsassholes (http://www.instagram.com/theweddingsassholes)Rate, Review, Follow and Share this episode with a friend! Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/ (https://solrisellc.com/)Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com (mailto:TheWeddingSass@gmail.com) 

This week’s topic is “Being your authentic self in business and in life", in this episode we are sitting down with Don Mamone. Don is the expert in all things authenticity, inclusivity, and living unapologetically. We talk about - > How authenticity is crucial to success and fulfillment > Practical steps individuals can take to be authentic in their daily lives> How to balance being authentic with expectations and pressures of the business world> How to find and step into your authenticityListen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! Spoiler alert ;) - here’s the list… * Make a face video, you are the extension of your brand. Start with stories until your are comfortable.* 4 steps to living your life authentically : 1) acknowledge it 2) accepting it 3) embracing it 4) harnessing it* Stop "shoulding" all over yourself* When you go to do your homework tag or send Don proof and you will receive a gift.To get in touch with Don:https://donmamone.com/https://www.instagram.com/donmamone/Facebook.com/pages/donmamonehqTune in every Tuesday morning for NEW episodes, dropping at 7AM. For BTS between episodes: follow us on Instagram: @theweddingsassholes (http://www.instagram.com/theweddingsassholes)Rate, Review, Follow and Share this episode with a friend! Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/ (https://solrisellc.com/)Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com (mailto:TheWeddingSass@gmail.com) 

This week’s topic is "Do you have a lead problem or a booking problem" and in this episode we are sitting down with Tom, the North America Associate Director of Vendor Engagement with The Knot Worldwide. We talk about - > Leads vs bookings> The perfect storm of economy, wedding reset, and shifts in industry> How to properly track your data> Different types of leads> How to audit your first lead reply> The Knot's top 10 ways to market to Gen Z> How to get the parent's involved> The magic formula> The Knot's lead summary sheet Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! Spoiler alert ;) - here’s the list… * Facts not feelings, start tracking your basic data.* Download the lead summary sheet and follow the email formula.* Schedule a time to talk to Tom, his expertise is top notch and he truly wants to help your business grow.Book an appointment to chat with Tom:https://calendly.com/tchelednikPhone: 772 475 3482tchelednik@theknotww.comTune in every Tuesday morning for NEW episodes, dropping at 7AM. For BTS between episodes: follow us on Instagram: @theweddingsassholes (http://www.instagram.com/theweddingsassholes)Rate, Review, Follow and Share this episode with a friend! Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/ (https://solrisellc.com/)Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com (mailto:TheWeddingSass@gmail.com) 

This week’s topic is Top Apps to Increase Productivity for Wedding Pros and in this episode, we are sitting down with Kevin Dennis owner of Fantasy Sound Event Services and WeddingIQ. We talk about - > Software to grow and organize our wedding business> Social media schedulers> CRMs> Key tech apps to boost productivity for wedding professionals> Features of recommended apps> Suggestions on how to add more tech to your business without getting overwhelmed> What to take into consideration when evaluating the cost effectiveness of these tech solutionsListen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! Spoiler alert ;) - here’s the list… * Start with the basic 7: storage, contracts, processing, CRM, project managment, notes, and scheduling.* Build a circle of techy friends in different markets* Find your pain point and add one app at a time, baby steps* Read all the newsletters from the software's that you use to stay up to date on the trends and new features* Sanitize your phone every other month, clear out the apps that you are no longer usingTune in every Tuesday morning for NEW episodes, dropping at 7AM. For BTS between episodes: follow us on Instagram: @theweddingsassholes (http://www.instagram.com/theweddingsassholes)Rate, Review, Follow and Share this episode with a friend! Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/ (https://solrisellc.com/)Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com (mailto:TheWeddingSass@gmail.com) Connect with Kevin Dennis:IG- Wedding_IQweddingIQ.comkevin@weddingIQ.comfantasysound.com

This week’s topic is "Converting Traffic Into Sales" and in this episode, we are sitting down with Brandee Gaar, owner of Blush by Brandee Gaar and owner of Wedding Pro CEO and also host of the podcast.We talk about - > Breaking down you initial email> The journey from "Just browsing" to "I do!", the essential stages of the sales funnel that wedding pros need to work on mastering> How wedding pros can optimize each stage of the sales funnel to keep those potential clients moving smoothly toward making that booking>  Common mistakes wedding pros make that sabotage their conversion> Unconventional tactics and tools that wedding pros can use to supercharge their sales funnel conversion rates> Other key metrics wedding professionals should be keeping a close eye on to supercharge their growthListen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! Spoiler alert ;) - here’s the list… * Audit your first email, does it include a pricing brochure, FAQ, or link to book a consultation.* Start tracking your metrics: paid vs organic, lead to consultation, and consultation to booking.* Inspect what you expect, go through the sales funnel as a "client".Tune in every Tuesday morning for NEW episodes, dropping at 7AM. For BTS between episodes: follow us on Instagram: @theweddingsassholes (http://www.instagram.com/theweddingsassholes)Rate, Review, Follow and Share this episode with a friend! Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/ (https://solrisellc.com/)Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com (mailto:TheWeddingSass@gmail.com) To get in touch with Brandee:https://brandeegaar.com/sayhello@brandeegaar.comTo take a listen to her podcast:https://brandeegaar.com/category/podcast/

This week’s topic is "The Value of Exposure" and in this episode, we are diving into the metrics you can't track for your wedding business when it comes to every event opportunity.  We talk about - > What is exposure marketing> Taking a layered marketing approach in 2024> Getting in front of the type of people you want to work with> The problem with only having a dollars in and dollars out mentality> Various exposure points: word of mouth, social media, replying to reviews, networking, etc. > Brand awarenessListen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! Spoiler alert ;) - here’s the list… * Make a list of 3 people who have your ideal client* Work on your weakest link* Mindset shift- dollars in and dollars out mentalityTune in every Tuesday morning for NEW episodes, dropping at 7AM. For BTS between episodes: follow us on Instagram: @theweddingsassholes (http://www.instagram.com/theweddingsassholes)Rate, Review, Follow and Share this episode with a friend! Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/ (https://solrisellc.com/)Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com (mailto:TheWeddingSass@gmail.com) 

This week’s topic "Is your wedding business healthy" and in this episode, we are diving into understanding the key financials & metrics for your wedding business with Matt Radicelli. We talk about - > Why you should care about the financial health of your business> Top 3 most important financial and metrics that show how healthy your business is > How wedding businesses can specifically use these metrics> Two common financial mistakes that businesses make> Recommended tools and apps for wedding businesses to us> How tech can help keep track of the financial health of your business> How Mentor Pods can help get you on trackListen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! Spoiler alert ;) - here’s the list… * Identify what success means to you, and adjust to your must.* Block 3 hours a week to work ON your business.* Take a look at the apps that help measure your metrics.* Look into high yield savings accounts, check out Flourish.* Schedule your call with Matt to discuss how Mentor Pods can help your business.Tune in every Tuesday morning for NEW episodes, dropping at 7AM. For BTS between episodes: follow us on Instagram: @theweddingsassholes (http://www.instagram.com/theweddingsassholes)Rate, Review, Follow and Share this episode with a friend! Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/ (https://solrisellc.com/)Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com (mailto:TheWeddingSass@gmail.com) To get in touch with Mat:matt@mentorpods.com (mailto:matt@mentorpods.com)https://mentorpods.com/Free tools and templates that were talked about on today's show:http://www.mentorpods.com/sassholes 

In this episode Vanessa dives into her top three tips of how she grew her wedding business on Instagram. Discover how to optimize your profile, create high-quality visual content, and maintain a consistent aesthetic that captures the essence of your brand. Learn the art of engaging captions, the importance of a regular posting schedule, and the power of Instagram Stories and Highlights.She explores strategies for leveraging user-generated content, collaborating with other vendors and clients, and engaging meaningfully with your audience. Plus she covers the value of monitoring analytics to refine your approach. Whether you're a wedding planner, florist, photographer, or cake designer, these tips will help you enhance your online presence, attract more clients, and grow your wedding business on Instagram.Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! Spoiler alert ;) - here’s the list… * Get in front of the camera, up your engagement game! Stories are your friend, use them to connect to your clients on a personal level while also putting them in the top of your funnel with calls to action. People buy from people* Create a posting schedule based on the optimal times/days, BE CONSISTENT* Tag ALL your vendors, venue, and even your clients. Give credit where credit is due, and watch the magic of sharing.Tune in every Tuesday morning for NEW episodes, dropping at 7AM. For BTS between episodes: follow us on Instagram: @theweddingsassholes (http://www.instagram.com/theweddingsassholes)Rate, Review, Follow and Share this episode with a friend! Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/ (https://solrisellc.com/)Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com (mailto:TheWeddingSass@gmail.com)

Shannon and Vanessa sat down this week to discuss their frustrations with unprofessional behavior in wedding-related Facebook groups. The ladies discuss best practices for responding to couples' requests in wedding-related Facebook groups, emphasizing the importance of providing useful information, avoiding negativity, and positioning oneself as a resource rather than a self-serving vendor.Shannon and Vanessa provide guidance on how to effectively promote your business in Facebook groups, including posting frequency, content focus, and driving traffic to your website or social media channels.The hosts summarize the key takeaways from the discussion and provide three action items for listeners: Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! Spoiler alert ;) - here’s the list… * Post once a month promoting your business* Only reply to posts with something positive and helpful to say* Clean up your list of Facebook groups.Tune in every Tuesday morning for NEW episodes, dropping at 7AM. For BTS between episodes: follow us on Instagram: @theweddingsassholes (http://www.instagram.com/theweddingsassholes)Rate, Review, Follow and Share this episode with a friend! Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/ (https://solrisellc.com/)Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com (mailto:TheWeddingSass@gmail.com) 

This week’s topic is My Big Buying Experience and in this episode, Shannon is diving into how to eliminate buying friction in your wedding business from a consumer's perspective.  She talks about - > recognizing the problems> how client's are searching> how client's evaluate the alternatives> how consumer's are making their purchasing decisionsListen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! Spoiler alert ;) - here’s the list… * XXXStart texting TODAY! Yes, today, literally today. :)  * Find one point of friction where the customers are falling off and solve it. * Go find a Super fan new customer and ask them to walk you through their sales process for your vendor category. Give them a bonus for doing so! Tune in every Tuesday morning for NEW episodes, dropping at 7AM. For BTS between episodes: follow us on Instagram: @theweddingsassholes (http://www.instagram.com/theweddingsassholes)Rate, Review, Follow and Share this episode with a friend! Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/ (https://solrisellc.com/)Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com (mailto:TheWeddingSass@gmail.com) 

This week’s topic is Timeline Tips Wedding Planners Want You To Know and in this episode, we are we are getting the inside scoop of tips wedding planners want you to know from Central Florida wedding planner Christy Subler of Anna Christine Events.We talk about - > key elements to a timeline> factors vendors should consider when determining their time to set up> common mistakes vendors make with timelines> tips for creating a seamless flow on wedding day> how to accommodate unexpected delays Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! Spoiler alert ;) - here’s the list… * Give yourself buffer time when calculating your set up* Send an email to the planner post event to check on how your staff performed* Please be mindful of other vendor categories and how you affect the timeline when you drop the ball.Tune in every Tuesday morning for NEW episodes, dropping at 7AM. For BTS between episodes: follow us on Instagram: @theweddingsassholes (http://www.instagram.com/theweddingsassholes)Rate, Review, Follow and Share this episode with a friend! Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/ (https://solrisellc.com/)Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com (mailto:TheWeddingSass@gmail.com) 

This week’s topic is :Yes, we are judging you: and in this episode, we are diving into what you wear, and how you represent yourself AND your wedding business.  We talk about - > first impressions> aligning your attire with your brand> fitted vs sloppy clothing> dressing for the occasion, respectfully> hoochy momma's and hoochy daddy's> being well groomed> general hygiene> how to communicate professionalism and attention to detail with your appearance Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! Spoiler alert ;) - here’s the list… * Stay well groomed- that means your hair, nails and your overall appearance should be presentable. * Create a “branded” look, grab a few statement pieces to accessorize with and stand out* Who is your fashion friend to send pictures to?Tune in every Tuesday morning for NEW episodes, dropping at 7AM. For BTS between episodes: follow us on Instagram: @theweddingsassholes (http://www.instagram.com/theweddingsassholes)Rate, Review, Follow and Share this episode with a friend! Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/ (https://solrisellc.com/)Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com (mailto:TheWeddingSass@gmail.com) 

This week’s topic is "Most Successful Businesses Focus on a Niche", and in this episode we are sitting down with Jen Sulak of Pink Light Images.  We talk about - > misconceptions business owners have about narrowing down their target market in the wedding industry> when niching down, how to find the sweet spot of between being too broad OR too specific > secret sauce behind attracting clients after you have carved out your niche> how niching down actually makes your marketing efforts easier and more effectiveListen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! Spoiler alert ;) - here’s the list… * Pick one thing that connects you to your ideal client (product/service) and post the shit out of it on social media* Go where your ideal clients are, where do they hang out, socialize, relax? Think outside the box of bridal shows or expos.* Reach out to the people in your circle and find out what your USP is and ask "when you refer my business to your clients what do you say to them about us and our services/products"Tune in every Tuesday morning for NEW episodes, dropping at 7AM. For BTS between episodes: follow us on Instagram: @theweddingsassholes (http://www.instagram.com/theweddingsassholes)Rate, Review, Follow and Share this episode with a friend! Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/ (https://solrisellc.com/)Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com (mailto:TheWeddingSass@gmail.com) 

This week’s topic is 3 Website Analytics Every Wedding Pro Should Know and in this episode we are sitting down with Christie Osborne of Mountainside Media  We talk about - > Understanding why analytics are essential for success in the wedding industry> Practical tips and tools for getting started> How frequent should you check your analytics > Forecast of how the role of website analytics is evolving in the wedding industry> How to track and read analyticsListen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! Spoiler alert ;) - here’s the list… * Number of monthly threshold (1000-1400 established) (400-600 newbie)* Double down on the thing that works for you and stop wasting time on the thing that doesn't work* Checking the conversion on the contact page 1- how much traffic did my site get 2- how many of those people navigated to the contact page 3- what is the conversion rate from the people that filled out the contact formTune in every Tuesday morning for NEW episodes, dropping at 7AM. For BTS between episodes: follow us on Instagram: @theweddingsassholes (http://www.instagram.com/theweddingsassholes)Rate, Review, Follow and Share this episode with a friend! Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/ (https://solrisellc.com/)Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com (mailto:TheWeddingSass@gmail.com)