Should we chase the latest Google update or keep everything the same and hold the line. We all know Google never rests. Google is constantly evolving and adapting to present the best information possible for its customers (searchers). These changes are a byproduct of analyzing mountains of data and user behavior. Now the question becomes, Google just rolled out a new update, will this affect my ranking positively, negatively or not at all? Chris Bonney & Zach Wilson take a ...