Selling with Candor and Kindness: A Conversation with Kendall Cherry
In this episode of the Wealthy CEO Lab, host Giovana Bier engages with Kendall Cherry, founder of the Candid Collective, to explore reframing sales with warmth and authenticity. They discuss how candor enhances messaging, the benefits of using case stories over testimonials, and attracting the right clients by repelling the wrong ones. Kendall shares her insights on creating an authentic business, drawing from her experience as a ghostwriter and story strategist. Listeners will gain practical tips on using storytelling to boost sales, while maintaining a grounded and humane approach.
00:00 Introduction to the Wealthy CEO Lab
01:37 Reframing Sales with Kendall Cherry
02:31 The Power of Authenticity and Candor
07:35 The Candlelight Sales Approach
11:07 The Art of Storytelling in Business
17:41 Using Case Studies for Client Attraction
22:35 Repelling the Wrong Clients
24:20 Embracing Authenticity in Business
27:40 The Illusion of Perfection in the Online Space
28:06 Embracing Authenticity and Community
29:56 Pivotal Moments in Building Confidence
31:37 The Vision of a Printing Press
33:46 Connecting Business to Physicality
39:00 Embodying Wealth and Success
46:01 Final Thoughts and How to Connect
Wallflower Fridays - Kendall Cherry Newsletter
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