What if the most radical way to create change isn’t through sacrifice, but through unapologetic profit?
In this powerful conversation, Giovana Bier, nervous system wealth coach and founder of The Wealthy CEO Lab, sits down with Graeme Barlow—a serial entrepreneur who’s built and sold companies across gaming, pet care, software, and coaching—to explore what it truly means to build a sustainable, profitable, and purpose-driven business.
Together, they unpack the evolution of motivation in entrepreneurship: from proving the world wrong to building companies that actually change it. You’ll learn why profitability is the kindest thing you can do for your mission, how to transition from an overworked founder into a visionary CEO, and why every business—no matter its size—should be built as if it could be sold.
They dive deep into:
Graeme’s mission to help 1,000 founders reach their first million mirrors Giovana’s own philosophy: when you regulate your nervous system and root your business in safety, profitability becomes inevitable.
Key Takeaway: Profitability isn’t greed — it’s stewardship. When you master your inner state, money becomes a sacred amplifier for impact.
👉 Take the Nervous System Mood Ring Quiz: discover your current regulation state and get personalized tools to make smarter money decisions.
👉Join The Wealth Frequencies Program: a 10-week experience blending breathwork, nervous system regulation, and wealth embodiment.
👉 Work with Giovana: for hands-on support to scale your business with calm clarity and profit rooted in peace.