A dive into InsurTech marketing and Cytora's growth, a conversation with Daria Kepa-Green, VP of Marketing at Cytora

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The We Are InsurTech Women Podcast

We Are InsurTech Women

80 episodes

2 days ago

The We Are InsurTech Women podcast was created to bring together and better connect those in the InsurTech space. We speak with exciting female Founders, Execs and Investors within the industry to motivate and inspire others. Hosted my Hattie Armstrong and brought to you by FinPro Search Partners.

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A dive into InsurTech marketing and Cytora's growth, a conversation with Daria Kepa-Green, VP of Marketing at Cytora

The We Are InsurTech Women Podcast

18 minutes 21 seconds

8 months ago

A dive into InsurTech marketing and Cytora's growth, a conversation with Daria Kepa-Green, VP of Marketing at Cytora

This week on the We Are InsurTech Women podcast, I had the pleasure of speaking with Daria Kępa-Green, VP of Marketing at Cytora.

Daria has had an impressive career and has been at the forefront of Cytora's marketing who have had a huge year so it was great to hear insights into her thinking, Cytora's product and what's worked for them.

Tune in to hear Daria discuss-

- How working in multiple countries has shaped her approach to marketing and working in a start up.

- How marketing differs in Insurance vs other industries

- How Cytora have taken an innovative approach to their GTM strategy and how/why it's been successful.

- Cytora's product market fit which has been reflective in the growth they have gone through over the past year.

- What's happening this year for Cytora, including their recently announced Cytora platform 3.0!