45. Advancing Procurement's Brand w/ Fabian Lampe, Founder @ Advance Procurement

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The Way We Source

Kodiak Hub

59 episodes

1 week ago

A podcast hosted by Kodiak Hub SRM Software, where we interview professionals, tech vendors, researchers and people we find inspiring in Procurement, Sourcing, Supply Chain and Sustainability. The way we source and procure impacts they way we live and has an effect on every person on the planet in some way. We want to dig a bit deeper into the lives and the profession of the people behind this scene.

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All content for The Way We Source is the property of Kodiak Hub and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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45. Advancing Procurement's Brand w/ Fabian Lampe, Founder @ Advance Procurement

The Way We Source

45 minutes 45 seconds

10 months ago

45. Advancing Procurement's Brand w/ Fabian Lampe, Founder @ Advance Procurement

Fabian Lampe, Founder of Advance Procurement, joins The Way We Source to share his unique expertise within the intersection of Procurement, Marketing, and Technology.

With a wide range of experience as a practitioner at Bayer and Unilever, consulting at Deloitte, and ProcureTech marketer at Archlet, Fabian is unique expert and thought leader who helps Procurement teams and solution providers speak the same language to accelerate transformation.

In this fantastic discussion, Fabian and Sam explore the gaps between Procurement practitioners and solution providers, how ProcureTech can cut through the noise of the space, how the brand of Procurement is changing, the differences in the types of procurement Fabian has worked with, and much more!
You can find Fabian on LinkedIn at: https://www.linkedin.com/in/fabianlampe/
Or learn about Advance Procurement at: https://www.advanceprocurement.io

(00:37) - Introducing Fabian

(01:39) - What does Sourcing & Procurement mean to Fabian?

(02:13) - What does Fabian do at Advanced Procurement?

(03:57) - Where does Fabian think is the gap between Procurement practitioners and ProcureTech solution providers?

(06:35) - How can a ProcureTech provider cut through the noise of the market with their messaging?

(09:21) - What is the perception of Procurement & Sourcing within the organizations that Fabian has worked with?
(12:37) - Where does a Procurement team start to build their own brand?
(16:00) - What Procurement organizations does Fabian think has a strong brand?

(18:42) - How can a Procurement team or ProcureTech vendor best find their “Why”?

(22:54) - What is Fabian experience within he dichotomy of direct and indirect sourcing?

(26:57) - How can one best measure the performance of marketing Procurement?
(29:52) - Why does Procurement struggle within start-ups and how can they improve?

(35:23) - Why is there such a big gap between Procurement & Marketing tech?

(39:10) - Does Fabian think that the ProcureTech space is missing freemiums, pilot programs, etc?

(43:00) - Where you can find Fabian and AdvanceProcurement

(43:28) - Fabian answers our round of quick-fire questions