What does it take to build a brand people actually believe in? Sean Barnes and Nader Safinya explore culture branding, executive coaching, and the future of leadership in a post-COVID world.   Podcast Show Notes – Episode 249 | 09.30.2025 Episode Title: Nader Safinya & Sean Barnes      Key Moments 0:00 - Introduction to Nader Safinya and Black Ribbit 1:05 - Welcome to The Way of the Wolf 1:33 - Culture branding and its challenges 2:42 - The impact of COVID-19 on workplace dynamics 5:10 - Employee vs. customer experience disconnect 6:02 - Importance of strategic questioning in business 7:22 - Company culture and job seeking 10:18 - Executive career transition coaching 13:20 - Implementing culture branding solutions 17:36 - Job descriptions tailored to lifestyle choices 21:51 - Quantifying culture: surveys and financial metrics 24:08 - Measuring workforce engagement qualitatively and quantitatively 25:52 - Rise of coaching and consulting post-pandemic 28:45 - Differentiation in coaching and consulting 29:03 - AI's role in human harmony 33:09 - Wealth redistribution and educational initiatives 35:42 - Networking events' impact on business 37:03 - Addressing toxic workplaces 38:02 - Communication's role in culture branding 41:24 - Balancing passion with practicality in leadership 44:33 - Black Ribbit's origins and leadership development 49:19 - The importance of early branding 51:17 - Vision for Black Ribbit's future growth 53:18 - Collaborative leadership and industry improvement 54:14 - Final thoughts on leadership and growth 55:22 - Closing remarks and thanks   Key Takeaways Culture branding bridges the gap between what a company says and what it does, aligning employee and customer experiences seamlessly. Effective communication and human-centered design in the workplace can transform company culture and positively impact employees' lives, creating a ripple effect beyond the office. Redistributing wealth and leveraging AI requires careful consideration of human skills and education to ensure a balanced and harmonious future.   Guest: Nader Safinya LinkedIn: https://www.linkedin.com/in/nadersafinya/ Website: http://blackribbit.com/ Apple Podcast: https://podcasts.apple.com/us/podcast/frog-talk/id1738770860 Spotify: https://open.spotify.com/show/2Yugp87LUkJiRLDeZTtiSO   Host: Sean Barnes Website: https://www.wolfexecutives.com   https://www.seanbarnes.com LinkedIn: https://www.linkedin.com/in/seanbarnes/ https://www.linkedin.com/company/wolfexecutives https://www.linkedin.com/company/thewayofthewolf/ LinkedIn Newsletter: https://www.linkedin.com/newsletters/7284600567593684993/ The Wolf Leadership Series: https://wolfexecutives.com/wolf-leadership-series/ YouTube: youtube.thewayofthewolf.com Twitter: https://x.com/the_seanbarnes https://x.com/wolfexecutives Instagram: https://www.instagram.com/the_seanbarnes https://www.instagram.com/wolfexecutives https://www.instagram.com/the_wayofthewolf TikTok: https://www.tiktok.com/@the_seanbarnes Email: Sean@thewayofthewolf.com Audible: https://www.audible.com/pd/The-Way-of-the-Wolf-Podcast/B08JJNXJ6C Spotify: https://open.spotify.com/show/2BTGdO25Vop3GTpGCY8Y8E?si=ea91c1ef6dd14f15