If your entire business lives on Instagram, you’re building a house on rented land, and at any moment it could disappear. I see so many coaches doing everything right, posting on their stories, sending the weekly emails, launching their signature offer, but that’s where it ends. Because if all your authority lives inside the tiny squares of Instagram, you’re blending in with everyone else. That’s why I made it my mission to build real street cred, to become the coach who gets known beyond Ins...