02 | A Bunch (14!) of Free (or nearly-free) Ways To Grow Your Bootcamp Following 🤔

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The Warm Up with Kyle Wood - Bootcamp Ideas

Kyle Wood

24 episodes

4 months ago

A short podcast for personal trainers and group fitness instructors to help you warm up mentally for the week. Exploring the habits and routines of successful fitness coaches. Hosted by Kyle Wood from BootcampIdeas.com.

All content for The Warm Up with Kyle Wood - Bootcamp Ideas is the property of Kyle Wood and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

02 | A Bunch (14!) of Free (or nearly-free) Ways To Grow Your Bootcamp Following 🤔

The Warm Up with Kyle Wood - Bootcamp Ideas

27 minutes

8 months ago

02 | A Bunch (14!) of Free (or nearly-free) Ways To Grow Your Bootcamp Following 🤔

Last episode on The Warm Up I shared some proven methods for retaining group fitness and PT clients, but what if no one even knows your classes exist? It's easy to feel like just another fitness business in a giant sea of fitness trainers in today's world of marketing online, so I want to share some low- and no-cost marketing methods for generating some interest in your bootcamp and group fitness classes.

(00:00) - Welcome to The Warm Up Episode 2
(00:11) - Introduction to Low-Cost Marketing Strategies
(01:39) - Finding Ease in Marketing
(04:02) - The Three-Month Experiment
(05:27) - 1. Community Notice Boards
(06:51) - 2. Leveraging Beauty and Health Connections
(08:22) - 3. The Power of Ugly Flyers
(09:46) - 4. Online Community Notice Boards (eg. Facebook groups)
(11:35) - 5. Rewarding Referrals
(13:09) - 6. How To Use Social Media
(16:33) - 7. Turning Negative Reviews into Sales
(17:53) - 8. Reconnecting with Old Clients
(18:44) - 9. Cross-Promoting with Local Businesses
(19:54) - 10. Utilizing Facebook Events (or Meetup, Eventbrite, etc.)
(20:54) - 11. Sponsoring Local Teams and Organizations
(23:01) - 12. Choosing Yourself: Organize Your Own Events
(24:45) - 13. Launching New Offerings
(25:50) - 14. The Importance of Consistency
(26:53) - Wrapping Up

Links:

Instagram: @kylewood_bci
Free Toolkit: Bootcamp Trainers Toolkit
Free Workouts: My 5 Favourite Bootcamp Workouts
Newsletter: The Friday Finisher