Today we’re not merely chatting about clothes, we’re studying rebels, architects of image, and the alchemists turning fabric into culture. Today’s episode is “The Rise of New Brands in Fashion.

If you imagined this conversation would begin politely, a little history, a few name checks, you’re underestimating how quickly fashion can reinvent itself.

The story we’re about to tell pivots on audacity: designers launching on a laptop at two a.m., small ateliers building communities faster than department stores can restock, and once-quiet labels becoming shorthand for a feeling, not just a look.

By the end of this hour, you’ll know why brand is no longer just a logo on a bag. You’ll feel how it reverberates through identity, economy, and culture.

You’ll see how an Instagram post, a well-placed celebrity, or a guerrilla runway can topple a century of rules. And you’ll understand this essential truth: the rise of new brands is the rise of possibility.

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