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The WARC Podcast
WARC
366 episodes
2 days ago
Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.
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Marketing
Business
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All content for The WARC Podcast is the property of WARC and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.
Show more...
Marketing
Business
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What does brand building really mean in e-commerce?
The WARC Podcast
29 minutes 12 seconds
1 week ago
What does brand building really mean in e-commerce?

New research from Fospha explores how quickly e-commerce marketers can expect to see payback from long-term brand building activity. Sam Carter, Fospha’s CEO, joins the WARC's Alex Brownsell to share the findings.

The WARC Podcast
Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.