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The WARC Podcast
WARC
388 episodes
2 days ago
Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.
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Marketing
Business
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Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.
Show more...
Marketing
Business
https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/8e/8f/23/8e8f2353-142b-7050-a1d0-88f216a27740/mza_12844547897710087641.jpg/600x600bb.jpg
TV as a full-funnel channel
The WARC Podcast
30 minutes 48 seconds
2 weeks ago
TV as a full-funnel channel
TV is often dismissed as 'traditional' media, yet it's still a proven performance multiplier. Angela Voss, CEO of Marketing Architects, joins WARC's Ann Marie Kerwin and Alex Brownsell to explore how TV has become overlooked as a full funnel channel and why that needs to change. This episode is sponsored by Marketing Architects.
The WARC Podcast
Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.