Three trends shaping marketing measurement in 2025

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The WARC Podcast

WARC

360 episodes

4 days ago

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

Marketing

Business

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Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

Marketing

Business

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Three trends shaping marketing measurement in 2025

The WARC Podcast

36 minutes 40 seconds

2 months ago

Three trends shaping marketing measurement in 2025

This year's biggest measurement trends include experiments, pricing effects, AI-powered creative testing and more. WARC's Paul Stringer sits down with Ekimetrics' Matt Andrew to discuss how marketers can maximise benefit in a changing landscape.

The Future of Measurement 2025 explores the latest emerging trends in media and creative measurement.

WARC Members can read the report in full here
If you’re yet to subscribe, you can find a sample report here