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The WARC Podcast
WARC
360 episodes
4 days ago
Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.
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Marketing
Business
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All content for The WARC Podcast is the property of WARC and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.
Show more...
Marketing
Business
https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/14094851/14094851-1720436266394-7bea9a50f7f37.jpg
Staying effective when budgets are shrinking
The WARC Podcast
18 minutes 43 seconds
2 weeks ago
Staying effective when budgets are shrinking

The economy is hurting, and so are ad spend forecasts. WARC's Catherine Driscoll and Anna Hamill discuss how brands can stay effective on a low budget.

The WARC Podcast
Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.