WARC’s Jenny Chan speaks with two top marketers Dhiren Amin (Income Insurance) and Jiunn Shih (Zespri Kiwifruit) to unpack the new Pace Principle report — and explore how these brands are putting twin-pace thinking into practice.
WARC Members can read the Pace Principle here.
If you're yet to subscribe, don't worry - you can also get a sample report here.