Nouveau nihilism emerges among wary consumers

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The WARC Podcast

WARC

360 episodes

4 days ago

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

Marketing

Business

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Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

Marketing

Business

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Nouveau nihilism emerges among wary consumers

The WARC Podcast

30 minutes 49 seconds

3 months ago

Nouveau nihilism emerges among wary consumers

Economic upheaval is hitting consumer confidence hard, and 'nouveau nihilism' is on the rise. Traci Alford, Global CEO at Effie Worldwide, and Shaun Dix, Global Service Line Leader and CEO/Creative Excellence at Ipsos, discuss their new consumer report on Nouveau Nihilism with WARC’s Cathy Taylor.