How to prove marketing drives growth in uncertain times

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The WARC Podcast

WARC

360 episodes

4 days ago

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

Marketing

Business

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Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

Marketing

Business

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How to prove marketing drives growth in uncertain times

The WARC Podcast

41 minutes 25 seconds

1 month ago

How to prove marketing drives growth in uncertain times

Now is the time for marketers to build relationships and more trust with the CEO and CFO. WARC's Cathy Taylor talks to Mary Kyriakidi, Global Thought Leader at Kantar and Eric Tsytsylin, Brand Strategy Partner at Lippincott about how marketers can prove marketing's worth in challenging times.

WARC members can read the full WARC Guide on “Making the case to the C-Suite: How to prove marketing drive growth in uncertain times” here.