Walmart's Annual Open Call is at the heart of our commitment to U.S. manufacturing. Every year, we invite selected entrepreneurs to pitch their products to our Walmart and Sam's Club's merchants.

Those selected get the opportunity to sell their merchandise to stores across the nation. Luke Schneider, Founder and CEO of Fire Department Coffee, is one of the many businesses that’s gotten a deal through the Open Call program.

In this episode, Luke talks about the origins of his roastery, his experience attending Open Call, and his journey from a small-business owner to a Walmart supplier. 

We’ll also hear from Tommy Reed, Walmart's Merchandise Director for the Coffee Category, who worked with Luke to bring Fire Department Coffee products to Walmart shelves in more than 2,000 stores across the country.