In this conversation, we discuss the importance of culture and vision in a business, highlighting the role of culture in driving strategy and value and how it can impact various aspects of a company. We then dive into the concept of cultural capital and its four components: human, customer, structural, and social. Building on this foundation, my co-host Jose shares his experience with developing cultural capital, emphasizing the need for leadership commitment and gathering information about employees' values. This naturally leads us to a discussion on the importance of aligning personal and organizational values to create a strong culture. Continuing on the theme of alignment, we explore how personal and organizational values contribute to creating a committed and engaged workforce. This conversation emphasizes the crucial role of leadership in managing culture and highlights the necessity for continuous evaluation and adaptation. Further expanding on the significance of culture, we discuss its impact on company value and the potential for culture to serve as a competitive advantage. To illustrate these points, we share examples of companies with strong cultures, such as Zappos, and address the challenges of maintaining a healthy culture in a rapidly changing world. Takeaways: - Culture is a critical component of a successful business and can drive strategy and value. - Cultural capital, including human, customer, structural, and social capital, plays a significant role in a company's value. - Leadership commitment is essential for developing a strong culture. - Gathering information about employees' values and aligning them with organizational values is crucial for creating a positive culture. Aligning personal and organizational values leads to a more committed and engaged workforce. - Leadership plays a crucial role in managing and shaping company culture. - Culture is not a problem to be solved, but a dilemma to be managed. - Cultural entropy, or disorder and chaos in a system, can be minimized by aligning behaviors with the company's goals and values. - Culture can be a competitive advantage and impact the value of a company. - Maintaining a healthy culture requires continuous evaluation and adaptation. More about Kevin: Kevin Oldham is an entrepreneur from Kansas City with businesses in management consulting and wellness. He founded Diffactory, a consultancy that helps small to mid-sized businesses grow and retain customers. Kevin also co-owns The Smoothie Shop & Supplements, offering quality nutrition products and supporting entrepreneurs. His latest venture, VUCA Fit™, helps business leaders find fulfillment in their work and life. Kevin is dedicated to growth and well-being in all his endeavors. More about Jose: Jose Eduardo Bolaños, a pioneer in coaching in Nicaragua, has over 10 years of experience as a change agent in more than 13 countries, helping leaders and entrepreneurs enhance their effectiveness and driving cultural transformations in organizations. As the first and only professional certified by the International Coaching Federation in Nicaragua, he has worked with hundreds of executives and business owners, influencing thousands through talks, courses, and seminars. Certified in Presence-Based Coaching, Jose focuses on full awareness for leadership growth and performance. He spent 5 years at El Laurel Leadership Center as a facilitator and trainer and has taught at universities including UNI/BID, the American University, and Thomas More University. Additionally, he has advised NGOs like Vital Voices Global, World Vision, and Technoserve. Jose enjoys surfing and adventure sports, embodying his philosophy of integral development and exemplary leadership. More from Kevin: Instagram: thekevinoldham  Facebook: koldhamkc TikTok: koinkc   LinkedIn: kevin oldham More from Jose: LinkedIn: joseeduardobolanos Instagram: jose_bolanos_unbreakable Facebook: Bolaños Jose More from Vuca Fit: Website: https://vucafit.com/ Facebook: vucafitlife  Instagram: vuca_fit