Voice Actor Rates - with Louisa Gummer
Join us as we dive deep into one of the most confusing aspects of the voiceover industry with the brilliant Louisa Gummer - voiceover rates! If you've ever scratched your head wondering why VO pricing seems so complicated, or if you've struggled to work out what to charge for a job, this episode is absolutelyessential listening.
Louisa brings over twenty years of professional voiceover experience to our conversation, along with her unique background combining trained acting skills, a mathematics degree, and business expertise. You might recognise her warm,authoritative voice from thousands of commercials, corporates, and documentaries - or perhaps you've heard her telling Northern Line passengers where to get off on the London Underground!
What We Cover
Getting Started We kick off by learning about Louisa's unusualcombination of being a trained actor, with a mathematics degree and a background in business.
The Rate Revelation Ever wondered why voiceover rates seem so impossibly complicated? Louisa breaks down the history and reasoning behind our industry's pricing structure, explaining why that £200-for-an-hour's-workmentality is completely missing the point when it comes to broadcast commercials.
Working Out What to Charge Louisa shares her top practical tips for calculating rates, helping you understand the factors that should influence your pricing decisions beyond just the time spent in the booth.
Negotiation Know-How We tackle that dreaded phrase: "We don't have the budget." Louisa offers invaluable advice on how to handle rate negotiations whilst maintaining your professional worth.
Global Perspective How do UK voiceover rates stack up against other international markets? We explore the differences and what that means for British voice talent.
Resources and Guidance Finally, we point you towards the best places to get reliable rate guidance so you can price your work confidently.
About Louisa Gummer
Louisa is an award-winning voiceover artist with over two decades in the industry. Her work spans commercials, corporates, documentaries, video games, animation,museum guides, audio dramas, audiobooks, and even announcements from MRI scanners and airplane cockpits! Born in Essex and raised across England and Wales, her neutral British English accent and warm, intelligent delivery havemade her a sought-after voice in the industry.
Connect with Louisa
· Louisa’s website - https://louisagummer.com/
· Louisa’s LinkedIn - https://www.linkedin.com/in/LouisaGummer/
· Louisa’s Instagram - https://louisagummer.com/
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