Todays’ guest has been working on implanting the best technology into the London Market since the days when computer screens only displayed varying shades of green. He’s someone who I have known for twenty years and have come to rely upon to unpack all the jargon, spell out the acronyms and explain in layman’s terms what is really happening in the ongoing process of London Market technological reform. This is because Jeff Ward, the sales Director of Ebix Europe, is very wise, very patient and also very good company. He also has clear, common-sense opinions and is good at giving logical, concise answers to complex questions, when others might end up over-elaborating, or indeed over-simplifying.In short Jeff Ward is a market gem and an invaluable friend to help navigate the complex process of digitisation in which the market currently finds itself. Ebix Europe was behind the first iteration of PPL and is now in the market with the latest generation of that market pioneer, a sophisticated digital placing system called PlacingHub.As we sit on the cusp of a genuine revolution in the way global business is to be transacted and information flows through the market, Jeff outlines how the world of electronic placing is likely to develop and explains the genuine complexity of the re-engineering of London’s core accounting and settlement systems in the first phase of the BluePrint 2 reforms. He also explains how adoption of data-first standards is fundamental, outlines why early attempts to change brokers’ and underwriters’ timeworn behaviour during the quoting and placing process did not succeed and looks at the best use cases, and probable limitations of, AI in insurance. I highly recommend you take the next 45 minutes to meet Jeff Ward, my great insurance technology friend and guide. I am absolutely certain that in no time he will become yours too.NOTES:CDR = Core Data RecordGRLC = Global Reinsurance & Large Commercial StandardsLINKS: https://ebixeurope.co.uk/